Senior Brand Designer

Job Summary

Location: Lagos (Hybrid)

Job Responsibilities
1. Lead creative direction on high-priority work. From storytelling campaigns and product launches to web, social, events, presentations, and merch, you'll find the visual idea inside a brief and carry it through to polished execution.
2. Build the brand system for scale. You'll create a library of assets, templates, and guidelines that let cross-functional partners ship brand-aligned work independently, and define how non-design teams do this well using AI tools.
3. Design and animate the work, hands-on. Day to day, you'll be making the actual thing: campaign key visuals, social and web assets, motion pieces, launch graphics, event and merch design, and presentation systems. This is a making role as much as a directing one.
4. Turn product and business stories into visual systems. You'll make Paystack feel clear, trustworthy, useful, and distinctive across every surface people encounter it.
5. Direct across disciplines. You'll set the art direction for projects involving illustration, motion, photography, and video, working with teammates and external collaborators as needed.
See more on the website.

Job Qualifications
- Craft & art direction
- 5+ years of design and art direction experience, ideally at a technology startup, agency, or product-led company.
- You are hands-on and senior in both brand and motion design. Your portfolio shows work you personally directed and work you personally made, and we can tell which is which.
- Your portfolio shows strong conceptual thinking, you can move past "this looks nice" to a clear idea, a reason it works, and metaphors that connects with the audience.
- You have excellent taste and visual judgment: a sharp eye for good design and can tell when something is almost working and name exactly what needs to change.