Digital Marketing Manager
Anonymous
Category
Digital Marketing
Qualification
Bachelor
Experience
Senior (3-5 years)
Job Type
Onsite
Location
Lagos
Posted On
1 hour ago
Deadline
No deadline provided
Job Summary
Salary: N400,000 - N500,000 NET
Location: Ogudu, Lagos
Employment Type: Full-time
Our client is a fast-growing **Beauty & Cosmetics and E-commerce company** committed to helping women feel confident, bold, and beautiful through high-quality beauty products. As the business continues to expand, they are looking for an experienced **Digital Marketing Manager** to lead their digital growth strategy and drive online sales.
Key Responsibilities
* Develop and execute digital marketing strategies that increase brand awareness, website traffic, customer acquisition, and online revenue.
* Plan, launch, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant platforms.
* Own the company's e-commerce marketing funnel, improving conversion rates, average order value, and customer lifetime value.
* Collaborate with the creative team to develop high-converting campaigns, product launches, promotions, and seasonal marketing initiatives.
* Manage email and SMS marketing campaigns to improve customer retention and repeat purchases.
* Monitor website performance, user journeys, and conversion metrics, recommending improvements to enhance the customer experience.
* Analyze marketing performance using Google Analytics, Meta Business Suite, and other reporting tools to generate actionable insights.
* Manage influencer, affiliate, and creator marketing initiatives where applicable.
* Stay up to date with beauty, fashion, e-commerce, and digital marketing trends to keep the brand competitive.
We're looking for someone who has:
* 4–6+ years of experience in Digital Marketing, Growth Marketing, or Performance Marketing.
* Proven success growing an **e-commerce or direct-to-consumer (D2C)** brand through digital channels.
* Strong hands-on experience managing Meta Ads, Google Ads, TikTok Ads, and other paid acquisition platforms.
* Experience working with e-commerce platforms such as Shopify, WooCommerce, or similar.
* Strong understanding of customer acquisition, conversion optimization (CRO), remarketing, and customer retention strategies.
* Proficiency with Google Analytics (GA4), Google Tag Manager, Meta Business Suite, and marketing dashboards.
* Excellent analytical skills with the ability to interpret campaign data and optimize performance.
* Experience in the **Beauty, Cosmetics, Skincare, Fashion, Retail, or FMCG** industry is highly desirable.
* Agency experience is an added advantage.
Why Join?
✨ Competitive Net Salary (₦400,000 – ₦500,000)
✨ Performance-Based Incentives
✨ Hybrid Work Model (3 Days Onsite)
✨ Opportunity to build and scale a fast-growing beauty and e-commerce brand
✨ Career Growth Opportunities
✨ Creative, Collaborative, and High-Performance Team
If you're passionate about building brands, scaling e-commerce businesses, and creating marketing campaigns that drive measurable business growth, we'd love to hear from you.